I understand human behaviour and translate insights into big ideas - with a sustainable outlook.
Recent Work
You can find the latest projects here. Click on the relevant image for further details. For regular updates, head over to Instagram.
 
        Branding: EE / Euros
 
        Branding: F1 McLaren Velo
 
        Branding: Anthesis Group │ Reimagining the sustainable world
 
        Branding: Puma │ Raising the legacy
 
        Branding: ®Wilhelm │ Luxury Organic Essentials
 
        Branding: Altima │ Redefining Rehabilitation
 
        Branding: Spotify │ Leveling up the Spotify Design brand
 
        Branding: Enelift® │ Uplifting the energy industry
 
        Branding: Gillette │ The art of shaving
 
        Branding / Packaging: Morton's Flour │ Magical Moments
 
        Branding: Mercedes │ All electric movement
 
        Campaign: Renault Koleos
 
        Branding: Coolkid.ch │ The sustainable leader of bags
 
        Branding: Zaha Hadid Architects │ Refining 'the' architecture practice
 
        Campaign: Elanco
 
        Branding: Yugo East │ Elevating Ballyhackamore
 
        Campaign: Formula E
 
        Branding: Gucci Chime │ Campaigning for gender equality
 
        Packaging: Kumkum │ Turkish Coffee
 
        Branding: The Fourth Pillar
 
        Branding: The Raws
 
        Branding: Vaillant
 
        Branding: WorldRemit │ Reinventing money transfers
 
        Branding: TT Mauern & Bauen
 
        Branding: TYLRD
 
        UI/UX: Fonacab │ Reflowing Ireland's largest mobility company
 
        Branding: Dunhill
 
        Branding: OTF | Journey of progress
 
        Branding: Reverion │ Tackling the climate challenge
Brand Royalty.
As competition creates infinite choices, brands look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.
The fascinating part is understanding the human behaviour when connecting emotionally or functionally with a brand, or not at all. Here is an outline of cross-sectoral and cross-cultural brand identities we have developed over the last 10 years:


